Last week one of my coaching clients called to say she was giving up. Ginger had her own cookie business and she had been very successful. Everyone in town was raving about her liverwurst twist and salmon chip biscuits. It was about six months into business when she called me in tears. She had just made her first major mistake.
One day, she was so busy she shipped a huge order of liverwurst twists to a major customer who needed only salmon chip biscuits and needed them for a major event THAT VERY DAY!
Needless to say, Ginger lost that major client. That was the first setback she had in her business, and she told me she thought it was a sign that she shouldn't be self employed. I told her to sit, lie down, and breath.
Yes, I told her, she made a mistake, and yes, she lost a customer, but she had many success stories up to that point. What she did wrong, we discussed, was she didn't know her limits. Now that she lost that customer, she was better able to serve the others. Ginger decided to hold off on pursuing new customers for a few month to focus on the ones she had.
The story doesn't stop there. I just heard a local magazine had called and asked her to be featured in their latest "Best of the Best" issue for her newsest creation: beef bit blondies!
Compass
PS - Have a question? Need advice? Want an opinion? Just Ask Compass by sending me an email.
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